Similar Software to Sprout Social: 6 best alternatives for 2023

The purpose of social media automation tools is to assist organizations in saving time and effort by automating processes such as publishing to social media platforms like Facebook, Twitter, and Instagram, as well as monitoring results, comments, and messages. Although there are a lot of different alternatives out there to choose from, Sprout Social stands out from the competition because of its capacity to handle a diverse array of duties while also providing you with simple access to statistics and insights.

Sprout Social is a complete social media management solution for small and medium-sized businesses since it covers analytics reports and influencer identification, Publishing, Social Listening, and team tasks. Because it's compatible with online browsers and mobile operating systems like iOS and Android, you can use it almost anywhere.

Sprout Social is a platform that is simple to use and gives companies of any size the ability to manage all of their social media accounts from a single location. Sprout Social is an excellent option if you are searching for a solution to improve your team's productivity when managing social media accounts across numerous platforms.

1. Agorapulse

Agorapulse is a social media automation application that enables you to post to your various social media accounts in an automated fashion, saving you time. Agorapulse is a social media management platform with features such as an inbox, publishing, reporting, monitoring, and team collaboration capabilities. In addition to these features, Agorapulse provides a free Chrome extension that lets users plan posts straight from their browser.

Agorapulse can integrate with social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. In addition to this, it is compatible with a variety of other well-known services, such as Google My Business.

The mailbox feature of Agorapulse enables you to manage all of your social media accounts from one location. You don't need to sign in to each account one at a time to make quick adjustments or write new posts for all of your accounts at once; you can do either of those things effortlessly and in seconds. Additionally, you can easily manage many members of the team.

2. IFTTT

IFTTT is a web-based service that allows users to create chains of conditional statements, called applets. These applets are used to automate tasks across different web services and devices. Founded by Jesse Tane and Tibbets in San Francisco, California in 2010, the said service has been powering more than 630 services offered by the big names in the industry such as Dropbox, Amazon Alexa, Twitter, Spotify, Slack, and Fitbit among many others. IFTTT boasts of its simple, easy-to-use interface. Users can create applets by selecting the services they want to connect and then creating a trigger and an action. IFTTT has been used for a variety of purposes, from automating social media posts to turning off lights when no one is home. IFTTT is free to use, with paid upgrades available for businesses. It has been proven to be a valuable tool for both personal and professional use, with its current audience focused on business owners and entrepreneurs.

3. Hootsuite

Hootsuite is an online media management tool, designed to help you produce quality content for your social media channels, while generating targeted and relevant traffic. Hootsuite was founded in 2007 by Davey Conrad, a former writer for Fox News who now runs his own social media consultancy. The most important aspect of Hootsuite is its simplicity. You can get started quickly with very little learning.

This is not the case with other marketing tools. You have to understand how to use each piece of the tool to fully utilize all of its features Hootsuite is a useful tool for managing multiple social accounts, and it has a nice interface.

The downside is that it's not very well known or used outside the tech industry.

If you are serious about your business, you should consider adding some other features that will help you manage your business’s social media better, like the ability to schedule posts or create Twitterbots.

4. Buffer

Buffer is an active social media marketing tool that helps you keep the news flowing. Buffer is used by brands and content creators to share news, tips and more.

Buffer is an open-source solution that allows you to publish text, images, videos and links on social media sites like Facebook, Twitter and Tumblr with a click of a button. Buffer was founded in 2010 by Buffer's co-founders Ben Silbermann and Joel Gascoigne as a way for their company to bypass their own internal communications system.

They wanted to have a way for everyone at Buffer to express themselves in the form of blog posts or tweets without having to worry about managing communications internally. Buffersify had its beginnings in 2009 when Ben Silbermann used his personal blog as a platform to post thoughts on Buffer itself, while Joel Gascoigne was inspired by his experience taking Care2's Vacation Guide series off the internet and putting it on the Buffer blog.

5. Share Locker

Make your content go viral. Lock links. Promote lockers. Get users to share like its going out of fashion.

6. NapoleonCat

NapoleonCat is a social media marketing platform housed in the cloud and provides publication, monitoring of online discussions, social content management, and analytics. Users are aided in the management of their social media accounts by the program, which is capable of automating a variety of tasks, including the uploading of content at certain intervals and the answering of queries posed by customers.

NapoleonCat is a multi-network platform that runs on Facebook, Twitter, Instagram, YouTube, Google+, and Pinterest. It offers features such as publishing posts across multiple networks through scheduling or manual publishing; monitoring the performance of posts by tracking views, likes, shares, and comments; managing incoming messages received through various inboxes like Facebook inbox or email inbox. It can also generate reports on each social network's performance and the aggregated results; create custom forms to ask customers questions or get feedback from them; monitor conversations on Facebook groups. Identify influencers in any niche based on their level of engagement with your brand.